Content Syndication: What It Is & How to Do It Successfully
Content syndication is the process of distributing content to third-party websites and other publishers to increase its exposure.
This article will discuss content syndication in more detail, how it works, and the benefits of using this technique. We’ll also share some tips for setting up a successful content syndication campaign.
What Is Content Syndication And Why Should You Consider It?
Content syndication involves taking an existing piece of content, such as a blog post, article, or video, and publishing it on another website with a link back to the source. This way, even if readers don’t visit your website directly, they may still be exposed to your content through syndicated sources. When done correctly, content syndication can help you reach new audiences and boost brand awareness.
As content marketing becomes increasingly competitive, you must be creative in distributing content. Content syndication can help make your content stand out and reach a broader audience. It’s an effective way to drive more traffic to your website without needing paid advertising.
The Benefits Of Content Syndication
Here are the benefits of content syndication.
- Reach a Wider Audience: By distributing your content on third-party websites, more people will have access to your content. This distribution will potentially lead to increased website visitors and conversions.
- Increase Brand Visibility and SEO Rankings: Syndicating your content on authoritative websites can help boost your brand visibility and search engine rankings. High-authority sites are more frequently crawled by search engines, leading to better placement in the SERPs (search engine results pages).
- Generate More Leads and Sales: As your content is exposed to a broader audience, you can generate more leads and sales. Since the content you’re syndicating is already high-quality and engaging, it will be more likely to convert visitors into customers. Keeping the proper criteria of what good content is in mind can help you create content that has the potential to generate more leads and sales.
- Cost-Effective Promotion: Syndicating your content is a practical yet cost-effective way to promote it. Unlike other forms of promotion, such as paid advertising, content syndication does not require any upfront costs and can still be highly successful in driving targeted traffic to your website.
Types Of Content That Can Be Syndicated
Not all content holds the same potential for syndication. Here are four types of content that can be effectively syndicated to drive more traffic and conversions:
- Blog Posts: Syndicating a blog post is an effective way to get your content in front of more people. Ensure you create well-written, high-quality posts with compelling headlines, images, and engaging content. After publishing an article, use this blog checklist to optimize everything for maximum visibility.
- Videos: Video content can be highly effective in driving conversions as it captures people’s attention and engages them more quickly than text-based content. Make sure you create high-quality videos with compelling visuals and audio. Also, using the best video generators can ensure your videos appeal to the right audience.
- Infographics: Infographics are a great way to showcase data or statistics in an easily digestible format. Make sure you create eye-catching designs that contain accurate information and valuable insights. Additionally, include a call-to-action that directs viewers back to your website.
- White Papers and Ebooks: Whitepapers and ebooks are great resources for sharing in-depth information about a particular subject matter. When creating these products, focus on creating original content with valuable insights that will benefit readers.
How To Create A Successful Content Syndication Strategy
Now that we've covered the basics let's dive into how to create a successful content syndication strategy.
Set Objectives
Before you begin your content syndication journey, you must set clear objectives for what you want to achieve with it. Are you looking to increase brand visibility or drive more traffic? Setting objectives will help guide the rest of your strategy and ensure that everything is working towards a common goal.
Identify Targets & Outlets
After setting your goals and objectives, start by researching potential content outlets and decide which would be most beneficial for reaching your target audience. You can also consider leveraging influencer marketing if appropriate, as this can have an even greater reach than traditional content syndication methods.
Research Your Competitors’ Activity
Research your competition’s syndication efforts to understand what strategies are working for them and how you can differentiate yourself. This will also help you identify potential opportunities you may have overlooked.
Create Quality Content And Add Your Own Angle
Once you've identified the outlets, start creating high-quality content tailored explicitly toward your audience. Ensure each piece of content contains unique insights created in your voice. In addition, add a clear call to action so viewers can easily find more information or take further action on your website.
Measure Performance and Optimize the Strategy
As part of your strategy, track performance metrics such as engagement rates, impressions, and clicks. This will help you identify areas to improve and refine your system over time.
Best Practices For Measuring Success With Your Content Syndication Efforts
Measuring the success of your content syndication efforts is an essential step in refining and optimizing your strategy. Here are some best practices to help you measure a successful campaign:
- Analyze Traffic: Monitor how many people view each piece of content and where they’re coming from. You can better understand which outlets drive more visitors to your site by tracking website traffic.
- Monitor Engagement: Pay attention to social media metrics such as likes, shares, comments, and retweets. While these metrics aren’t the most conclusive, they can still indicate how well a particular piece of content resonates with readers.
- Track Conversions: Track any conversions that occur as a result of the syndicated content. This could include newsletter sign-ups, downloads of whitepapers or ebooks, or any other actions on your website resulting from the content syndication efforts. A workforce software like Monday with advanced reporting capabilities can help you keep track of these metrics more efficiently and accurately.
- Measure Brand Awareness and Perception: Keep an eye on how your brand is performing regarding reputation and sentiment by monitoring industry forums, reviews, comments, and mentions on social media, etc. This will give you a better idea of how the content syndication efforts affect how people perceive your brand.
Getting The Most Out Of Your Content Syndication Efforts
Here are some final tips to help you get the most out of your content syndication efforts:
- Do Not Sacrifice Quality: Quality should always come first when it comes to content syndication – make sure each piece of content is tailored towards the audience of the outlet hosting it and contains unique insights with a clear call-to-action at the end.
- Leverage Existing Relationships: Reach out to outlets with which you already have a relationship. This will make it easier for them to accept your content and may even result in them giving it preferential treatment.
- Balance Paid and Organic Content Syndication Strategies: While paid syndication can help you reach new audiences quickly, organic syndication is still essential for long-term success. Try to strike a balance between the two, so you get the most out of both strategies.
Conclusion
Content syndication is an effective way to reach larger audiences and increase brand exposure. By tracking your results and optimizing your content syndication strategy, you can maximize the impact of your efforts and ensure that you’re getting the most out of every piece of content.