In What Ways Is New Technology in Entertainment Evolving?

In this era of rapidly changing fashion, new technology in entertainment has taken the form of an internal driving force that leads our industry unceasingly along a course toward improvement and change. Whether you’re sitting in the convention center or on your family couch at home, watch whatever and however you want: Technology has brought better conditions.

But one thing is for sure, you have to realize. This importance is not only practical. It should be at the highest decision-making level within the media itself. The reason? Lacking it, growth and innovation will be hidden away; the industry can become out of date. So, stay tuned and discover the evolution, impact, and future trends here in this blog.

How did technology evolve in the entertainment industry?

Digital technology in entertainment dates right back to the days of print. During the 17th century, newspapers were popular for spreading information and entertainment. Likewise, the arrival of the printing press created a boom for newspapers, and market conditions started to take shape.

The twentieth century brought another major shift in the realm of entertainment, media, and television cinema. Since television appeared as an entertainment medium, radio has been pushed away by TV to become easily the least used format. Moreover, with the introduction of CDN for streaming services, traditional radio has faced increasing competition for audience attention. Other technical advances help motion pictures to flourish and develop. 

Here, coming to the 21st century, new technology in entertainment and streaming services is laying the groundwork yet again. Today, Netflix and Amazon Prime are changing the way people interact with media. Cable television and movie houses are another victim of other forms of entertainment.

What role does technology play in entertainment today?

Today, the internet has made it possible for content creators to get their products directly into consumer hands rather than traditional cable channels. This democratized the industry and opened opportunities for independent filmmakers, musicians, & designers. Let's take a look at a few entertainment technology examples.

• Social Media

There are a few examples of new technology in entertainment industry being used to influence social media, such as 3D Bitmojis, Augmented Reality, Instagram influencer videos, and small businesses. Since the transmission is faster and video quality is higher, multimillion-dollar empires can even keep several people closely together at work every day. The world today has become a family, albeit of a global nature.

• Betting and Technology 

Even the sports betting markets have been buying into technological developments, with most going completely online and others switching to 5G services. With 5G, the bet can be laid in seconds. Moreover, sports betting also now has VR and AI systems in place. During the off-season, there are even special sets of games played through an AI-based system that bring bettors back to their stalls.

• Gaming Industry

New technology in entertainment has had a great impact on the gaming industry. Today's games are full of content, detailed and realistic to the extreme. Gaming today relies enormously on the internet. Most games are designed with multiplayer gameplay in mind. These games allow people anywhere to fight against one another in post-apocalyptic worlds or just play whimsical party games.

• Moviemaking

Without technology, there would be no movies. The more sophisticated it has gotten, the bigger moviemakers can dream. It exposes them to new ideas and allows for bold experimentation. With technologies like Blockchain and Artificial Intelligence backing it up, By 2028, the online video streaming system is expected to be worth a whopping $ 23.98 billion, thanks mainly to an even greater number of consumers. 

• Music Industry

With time evolving so fast, new technology in entertainment has also brought about significant changes in the music industry. A few generations back, you had to buy records if you wanted to listen to music. These days, you can even get the most recorded songs from the comfort of your home. Because of sites like Spotify, many listen to music without owning songs or albums.

In the industries mentioned above, advancements in technology have had many merits and demerits. One thing is clear: the new technology in entertainment has transformed industries more profoundly than ever before- steering us to development and a better tomorrow.

How to use technology in entertainment to your advantage?

If you accept that there is a technology that could enhance or stabilize your position in the market, it's obvious to make use of such an opportunity. But how do you get it done? First of all, think about technology and its trends as a way to solve your customer's problems. It's not something to show off your company; it should be of some use.

Many media and entertainment consulting businesses combine high-tech, design, and entertainment innovatively. Nevertheless, the true difficulty lies in putting trends into practice and integrating them with mainstream business solutions. For example, let’s take services commonly requested by global clients when it comes to integrating technology into entertainment: 

• Content Management.
• Employee Relations Management.
• Employee Engagement Solutions.
• Contractual Sponsorships.
• CRM Lifecycle & Automation.
• Integrated Data Solutions.
• Real-Time Reporting & Analysis.
• Data Conversion Services.

If you have the right approach and apply design thinking, then every trend above can be used in your service. That’s the real creativity of new technology in entertainment because you can develop it all: enterprise application systems, eCommerce applications, mobile and web platforms, data analytics tools, and productivity solutions. 

There's no value added, nothing that makes it special for either side of the transaction. It becomes one app among thousands of other generic solutions. So, you want to offer real value for your customers? It's time to think about personalized and custom-made solutions for what you need.

What does the future hold for technology in entertainment?

With advancing digital entertainment technology, the entertainment and media industry will continue changing. The proliferation of virtual and augmented reality means new ways for consumers to enjoy entertainment. Artificial intelligence and machine learning are expected to play an increasingly important role in the creation, dissemination, and promotion of content.

• Streaming Services

The way content is produced has also been transformed by streaming services. Now that Netflix and others are investing heavily in original programming, we're even seeing more high-quality (or at least binge-worthy) shows of the types geared to specific niche audiences. Thus, this content creation democratization has created new opportunities and broadened the entertainment environment.

• Artificial Intelligence and Machine Learning

When we look at the new technology in entertainment, it is impossible not to consider how AI and machine learning will reshape entertainment. Through AI-based algorithms, content producers can process enormous amounts of data to learn what the audience is looking for and produce tailor-made contents that win over viewers. Machine learning algorithms can examine user data to provide customized entertainment offerings. 

• Blockchain Technology

Cryptocurrencies such as Bitcoin or Ethereum are based on the underlying technology known as blockchain. However, blockchain technology can be used for more than just cryptocurrencies. Blockchain is a distributed ledger providing secure data storage and transmission. Financial services, health care, and supply chain management are but a few of the many possible applications.

• Cloud Computing

With cloud computing as the new technology in entertainment, the data is transferred and stored on distant servers. Cloud computing has completely changed data storage and retrieval. As more and more programs and services take advantage of cloud computing, its rewards seem set to grow by the day. For example, cloud computing can run AI applications such as voice assistants and image recognition services.

Conclusion

The future of new technology in entertainment is far from boring. With these technologies having become commonplace, there are, of course, both benefits and perils. For example, the technology-dependent may suffer from cyberbullying or have their privacy violated. However, technology may result in fewer employment opportunities and greater economic discrepancy. As a society, we must be aware of these dangers yet enjoy all that technology has to offer.

Featured image by Maxim Hopman on Unsplash