Getting the Word from the Web: Awesome Feedback Tools and Services

Do you want to get better at what you do? Well, getting feedback is the most important step in doing that. The world is much more social and information is flowing faster than ever before. We can't afford to be doing things without listening to our followers or users. The only way we can survive and even stand out is by shaping ourselves with the help of others. So let's get our customers involved in building our business better, with some feedback tools and services. Now don't get confused with all these feedback tools and services. Knowing what each tool is good at will help you get feedback more effectively. We've categorized each method of getting feedback into 7 different concepts to narrow your search.

• Voice of Customer Feedback - Get visitors to complain or give feedback by using widgets and voice of customer tools
• Process Level Feedback - Feedback forms trigger when an action is taken in the site
• Web Design Feedback - Get opinions for design mockups, ideas, or projects
• Crowd Sourcing Feedback - Build forums and communities for bugs, requests, or praises
• User Testing / UX - Test what you want and get feedback about it
• Surveys - Collect user opinions with multiple questions
• Website Chat - Get instant feedback about any situation

Voice of Customer Feedback Tools and Services

Wishbox By pressing a button, it takes a screenshot of the current page, goes to the feedback wizard, and then allows users to paint, write, draw, blackout, crop, and give comments to show exactly what they want. BugMuncher Highlight a specific area on the web page, blackout unnecessary stuff, write a description, and check out the feedback preview before sending in the feedback. WebEngage A classic feedback widget which you usually see on the sides of a website. Start by setting up a basic feedback form, customize the fields, add some CSS styling to the feedback window, integrate it with code, and wait for the feedback to come in. OpinionLab Arrange the feedback places on any part of your touch/curiosity points and start collecting customer feedback. Feedbackify Create & customize your feedback form and put it on your website easily. Put custom scripts on your feedback form to pop up automatically in certain places. UserEcho Customers can vote on their favorite bit of feedback so you can track which changes are working, monitor feedback with a statistical system, and organize your content with an automatic duplicate search system. GrabFeedback Sign-up with the service, manage your forms, and put it on your site with a piece of code. Check out the analytics of your feedback in 3 different dashboards. KissInsights Target your questions to any customer type, keep questions short, and get results privately if you prefer to be exclusive.

Process-Level Feedback Tools and Services

Webreep Collects customer feedback in three ways. A feedback button, a direct invitation, or when users leave the website. ForeSee Measures satisfaction throughout the web experience across the purchase lifecycle (from browse to checkout, purchase, post-purchase, etc.), across brands, and across a lot of points to find out where a user fails to succeed in your specific pages or actionable items.

Web Design Feedback Tools and Services

Notable Captures websites and makes it useful for web designers and developers to check up on their work, get constructive criticism, and improve their projects. Concept Feedback Post your landing pages, mockups, wireframes, apps, and interfaces and get feedback from experts with real world experience. ProofHQ Proofreaders will be able to see each others' comments and be able to work more effectively while managing conflicting feedback. ConceptShare Visually review print, web, and video assets with markup tools like a pointer, pen, crop, highlighter, shapes, and images. Comment pins allow you to see a “heat map” of commenting activity on an asset. Redmark Upon uploading a design, an automatic e-mail is sent to clients which makes it easier to receive fast feedback. Bounce Grab a web page, give feedback, and bounce your idea around the web. Launchly Test your ideas, designs, and services from an audience that is passionate about new websites.

Crowd-Sourcing Feedback Tools & Services

Get Satisfaction Engage customers on Facebook, your website, searches, or on any mobile device to build better relationships. SuggestionBox Create unlimited categories for suggestions such as, feature requests, bugs, in progress, and so on. Makes sure you don’t lose track of them. User Voice A feedback forum to maintain customer satisfaction and support. Answer feedback instantly on the platform or on your favorite mail service. Sitepoint Reviews and Critiques Forum Sitepoint review and critiques forum has a large community which is available to help fellow designers out by providing feedback on their design elements and website reviews. IdeaScale Create a feedback community by giving your customers a platform to share, vote, and discuss feedback. SparkBin This tool works for your employees rather than your customers. It can quickly gather ideas and drive your employees to submit ideas more frequently. Zendesk Get customer satisfaction ratings, advanced analytics, and open your customer service up to social media like Twitter and Facebook.

User Testing / UX Tools & Services

FiveSecondTest Upload a screenshot/mockup, prepare questions, and wait for people to give feedback. UserTesting Select your participants from specific demographics or choose your own customers to perform tasks that you want. Usabilla Test designs at any stage by selecting popular predefined tasks or creating your own tasks. Userfly Implement to your site with a single line of code, start testing immediately, and watch your users’ mouse movements and clicks. Feedback Army With a cost of $20 submit your URL and arrange questions you want to get answered by an army of feedback people. OpenHallway Create tasks, share the link with your participants, and then watch and listen to the recorded sessions anytime, anywhere. Loop11 A remote usability testing site which requires no coding and no downloads. Create a usability test, invite participants, and analyze data with quality metrics. Userlytics Handpick any demographic from age, gender, hobbies, occupation, etc. and get qualitative research results in a matter of days or hours. WhatUsersDo Prepare some sets of tasks for your users, their demographics, and watch them complete the tasks, or not. UTest Choose a test from a variety of user testing types and learn more about the process and engagements.

Survey Tools and Services

SurveyMonkey Create surveys by choosing question types, survey templates, skip logic, and many more customization options. Get responses and analyze with analytics. 4QSuite Use an invitation rate to control the impression rate of the surveys. Upon completion, get real-time results and reach out to your respondents. Zoomerang Create surveys, send them out, get responses in real-time, and monitor the results. SurveyGizmo Combine 26 basic question types with customizable options for research, insights, tracking, and marketing automation. Use logic, branching, and jumping to make your survey dynamic. JotForm Drag and drop form fields to create any type of survey, embed to your site with a single code, or share it via a link.

Website Chat Tools

WebsiteChat.net Put a live chat button on your site and wait for a user to click on it. Mibew Web Messenger This open-source live support application enables one-on-one chat assistance in real-time directly from your website. Chatango Add to your site including Facebook, Blogger, or many other social networks. Have control over the chat group where you can ban users, delete messages, add moderators, and even ban words. Olark Know who's on your site, chat with them, and improve your business. AjaxIM Open-source extensible, customizable, instant messaging framework with an easy installation.

To Wrap It Up

We’ve got lots of feedback tools and services and tried to cover them all for curious and passionate listeners. However, if you know other tools, methods, or even experiences that might fall into this article range, feel free to comment below. (rb)